Prudential Thailand teams up with Bangkok Metropolitan Administration and the Saturday School Foundation

Prudential Thailand, in collaboration with the Bangkok Metropolitan Administration and the Saturday School Foundation, conducted a financial literacy program titled “Saturday School Cha-Ching x Saturday School (Financial Literacy for Kids)” at Wat Mahannapharam School under royal patronage, Phra Nakhon District Office, Bangkok. This initiative targeted 4th and 5th graders at the school to enhance their understanding of financial principles.

The program centered around the engaging Cha-Ching cartoon series, a cornerstone of Prudential’s and the Prudence Foundation’s efforts to instill essential financial knowledge in Thailand’s youth. The program distilled financial management into four fundamental concepts: Earn, Save, Spend, and Donate. A series of interactive activities designed to foster practical financial skills were facilitated by good-hearted volunteer teachers who underwent specialized training. These sessions take place every Saturday from 09:00 to 12:00 hrs. for a total of 5 weeks, from June 29 to August 3, 2024.