Select your language
close
About Us | Prudential Life Assurance Thailand

Our Milestones and Awards

Prudential has been with Thai society for over 27 years and over 100 years in Asia.
'Listening. Understanding. Delivering.'
to deliver products and comprehensive services to help Thai people get the most out of life.
2024

Prudential Thailand has been honored with Global Best Employer Brand Awards 2024 presented by The Employer Branding Institute and World HRD Congress.

2024-HRD Awards
2024

Prudential Thailand has been honored with 3 prestigious awards: 1.ESG Initiative of the Year 2.New Insurance Product of the Year 3.Customer Service Initiative of the Year presented by Insurance Asia Awards 2024

2024-3 Esteemed Awards
2024

We start CIMB Thai bancassurance partnership.

CIMB 366x244
2023

Prudential Thailand earns eight prestigious awards: 2 from HR Asia Awards 2023, 4 from HR Excellence Awards 2023, Asia's Best Employer Brand Awards 2023 from World HRD Congress, and Diversity, Equity and Inclusion Award from BCCT King Power Thailand International Business Awards (TIBA) 2023.

HR-award-366x244
2023

Prudential Thailand wins three prestigious awards from the Insurance Asia Awards 2023: Domestic Life Insurer of the Year - Thailand, Digital Transformation Initiative of the Year - Thailand and Health Insurance Initiatives of the Year - Thailand

IAA2023-card
2023

We win two awards at the ‘Digital CX Awards 2023’ reaffirming its innovative digital leadership in customer care 

card
2022

We win the Best Contact Center of the Year 2022 award from the Thai Contact Center Trade Association (TCCTA), along with the other 10 prestigious awards

2022-TCCTA-awards_3_366x244
 2022

 

We win the Customer Service Initiative of the Year from the Insurance Asia Awards 2022.

the Customer Service Initiative of the Year
 2022

We officially open our new office at Mitrtown Office Tower investing in a new workplace designed to create a fun, healthy and collaborative work environment where employee wellbeing is prioritised.

our new office
 2022

We are named a finalist for the 'Thailand Zocial Awards 2022' in the category of Best Brand Performance on Social Network, Insurance

Thailand Zocial Awards 2022
 2021

 

Our Customer Service Center wins 9 prestigious awards on both individual and Corporate Awards from Thai Contact Center Trade Association.

TCCTA
 2021

Pulse Thailand wins Mobile App of the Year Award at Insurance Asia Awards 2021.

Pulse App of the Year

2021

We relocate our new headquarters to Mitrtown Office Tower.

new office relocation
 2020

 

We receive the "Life Insurance Company with Outstanding Development" award at the 2020 Prime Minister’s Insurance Awards, organized by the Office of Insurance Commission (OIC).

Life Insurance Company with Outstanding Development
 2020

 

We start The1 partnership - country’s first lifestyle-health collaboration, bringing enhanced digital services to 17 million members of Thailand's leading loyalty programme

The1 partnership
 2020

 

We launch digital health app, Pulse by Prudential, to make healthcare more accessible and affordable to Thai people.

launch Pulse
 2020

We receive “Honorary Mention” award for Best Customer Service from an international competition “Customer Contact Week Asia Excellence Award 2020”.

Customer Contact Week Asia Excellence Award

2020

We enter into a strategic bancassurance partnership with TMB Bank Public Company Limited (“TMB”) with an initial term of 15 years to provide Prudential’s leading suite of health and wealth solutions to TMB’s large and growing customer base.

 PRU TTB

 2019

Our Customer Service Center wins 5 prestigious Individual Awards from Thai Call Center Trade Association (TCCTA).

TCCA - Award CS
 2019

Our “Insurance for Those Who Don’t Like Insurance” TVC is announced “Bronze Winner” for Film category (Finance/Services) in the AD Stars 2019 Festival.

AD Stars award

2019

We start AIS partnership.

 Pru AIS

 2018

We organizePRUcycle Thailand”, the first biggest cycling festival in Thailand, with more than 1,019 cyclists worldwide.

PRUCycle
 2018

We win the "2018 Financial Insights Innovation Awards" (FIIA) in the category of "Asia's Leader in Business Automation Excellence in Insurance RPA" from the Asian Financial Services Congress 2018, by the IDC Financial Insights.

Financial Insights Innovation Awards

2018

We win the Prime Minister’s Insurance Award – Life Insurance Company with Outstanding Development 2017.

 

Prime Minister’s Insurance Award

2016

We win top honours at the 2016 international "Midas Awards" with our advertising campaign, "The Gift", reflecting our commitment in protecting relationships of Thai people from generation to generation.

Midas Award

2014

We enter into an exclusive 15-year partnership with Thanachart Bank and acquire Thanachart Life Assurance

T Bank

2012

We relocate the new headquarters to @Sathorn Building, South Sathorn Road, to continuously deliver the best service to our customers.

Sathorn Buliding

2010

We start our UOB Partnership

UOB-Logo

2009

We are awarded First Place for  "Life Insurance with Outstanding Management Development" in the Prime Minister’s Insurance Award.

Outstanding Management Development

2007

We change our name to Prudential Life Assurance (Thailand) Public Company Limited.

Pru Logo_Stacked

2006

We launch "PRUCall", our world-class call centre, to expand the Direct Marketing and Tele-Marketing business.

Prucall

1995

Prudential Thailand is founded in 1995 as a joint investment between the Prudential Group and Thai Sethakij Life Assurance or TSLife.

Pru TSlife